Have you got - da, da, da, - personality?

One of my favourite things about writing is getting to know the people I'm writing for, what makes them tick, what they're passionate about and what really rocks their world. Then I infuse their "essence" into the copy I write.

To me, it doesn't matter if you're trying to sell spark plugs or a million-dollar coaching program, you can use all the typical sales tactics there are, but without personality, you won't really "speak to" and engage your potential clients.

People want to feel connected to the person/company they're buying from - whether an automotive store or a coaching website. They want to "feel" comfortable. They want to "feel" confidence in what you're selling, and they want to immediately "feel" a sense of trust. Direct your copy at the emotions of your potential clients, add top-notch calls to action, but most importantly, let them "feel" who you are.